A technology company that automates investments in shares by means of robots.
Have you ever thought of using robots to invest? We are not talking about traditional robots, but algorithms that define the best place to invest your money. SmarttBot is an online platform for investor robots that helps traders to operate in an automated way. The investor sets up its strategy in the bots, which send its orders directly to the main brokers in the country. The company was one of the finalists of the second edition of the inovabra Program and had its solutions tested by clients of Bradesco.
"The main lesson is that we need to learn to deal with the reality of a company as big as Bradesco to gain access to its opportunities. And the main challenge is to do this without losing the characteristics that differentiate a startup." – Mateus Lana, one of the founders of Smarttbot.
The project represented an opportunity to close a big deal and allowed access to areas and people that the startup does not have access to without inovabra. It benefited from real demands from client portfolios, it was able to launch a solution at scale, it increased its credibility, in addition to having the bank as a strategic partner.
A startup that served telephone operators, but adapted its business model to the financial market.
To understand the customer's daily journey and deliver relevant solutions according to the profile of each user. That is the purpose of Cinnecta, one of the finalists of the second edition of the inovabra Program, which had its solutions tested by Bradesco. The platform integrates insights from users, intelligent segmentation according to the profile of consumption and offers solutions to monitor and improve the customer experience in mobile applications. The business, which served telephone operators, found an opportunity to grow by adapting its product to the financial market.
"inovabra contemplates different areas of Bradesco that assist in the progress of the project. This facilitates interaction and makes the opportunity unique, which we would hardly have with other large clients." – Eduardo Ferreira, CEO of Cinnecta.
The Program was essential to open up a large market for the solution offered by the startup. It is developing a management project that shows the importance of the user experience in the relationship with the bank. With the help of Bradesco, the startup has had the opportunity to test its service at scale.
An online broker that helps the user to navigate through a sea of information in the world of health plans.
Deciding which health plan to contract is not easy. There is a lot of information to consider and it is difficult to be certain whether you are making the right choice. That is why Axei Saúde was established. The online broker assists the user in purchasing the best health plan according to their needs, in addition to assist in the search for doctors, clinics, hospitals, laboratories and pharmacies offered by the plan in the desired location.
This incredible idea meant that it was one of the finalist startups of the third edition of the inovabra Program. In the selective process, Bradesco advised the entrepreneurs about how their solutions could be applied and waited for the startups to show their differentials and how their services could be integrated into the legacy of the bank.
"The main lesson, for me, is to never lose the scope of the project and always try to consolidate it, to involve all the necessary areas and close it as soon as possible."
The experience gave the startup a chance to grow considerably. In addition to be working with a large client and understanding its needs for innovation, it had the opportunity to run a pilot of its project and validate the proposal with a portfolio of existing clients.